Torch Lake Lifestyle Shop
Your destination for over 1,000 unique Torch Lake products and Michigan treasures
One-of-a-kind products you won't find anywhere else
Supporting Michigan craftspeople and creators
From Costa sunglasses to Michigan craft beer
Fresh inventory arriving throughout the season
Explore Our Incredible Selection
From Costa Del Mar sunglasses to Michigan-made gifts, our store is packed with unique items for lake lovers
Sunglasses
Costa Del Mar and premium sun protection
Paddleboards
Quality paddleboards for exploring Torch Lake
Boating & Fishing
Essential gear for your lake adventures
Beer & Beverages
Local brews and refreshing drinks for lake days
Apparel
Torch Lake branded clothing for the whole family
Lake Gifts
Unique Torch Lake souvenirs and Michigan keepsakes
Deli & Food
Famous broasted chicken and fresh deli offerings
Water Recreation
Beach toys, floats, and water recreation gear
Lake Lifestyle Essentials
Visit our store to explore our full collection of 1000+ unique items for lake living
The Butch's Difference
What makes our store a must-visit destination on Torch Lake
Incredible Selection
Over 1,000 unique items you won't find anywhere else
Local Artisans
Supporting 25+ Michigan craftspeople and creators
In-Store Exclusives
Many items only available at our physical location
Authentic Torch Lake
Genuine local products and designs for lake lovers
Visit Our In-Store Deli
Stop by our deli counter for delicious made-to-order food during your Torch Lake adventure.
Deli Highlights
- Famous Broasted Chicken
- Fresh Made Sandwiches
- Sides & Salads
- Grab & Go Options for the Lake