Experience Michigan's Caribbean
Your one-stop destination for everything Torch Lake! Premium boat rentals, fuel, food, gifts & more - all in one convenient lakeside location
Our #1 talent is having fun on Torch Lake.
#2 is helping you do the same.
Rent a boat, eat some chicken, poke around for some #TorchLakeSwag 🤙🏽🌊🌅
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Customer Reviews
"The owner of this business is an outstanding, kind, and generous person. We were out boating when we ran into some real trouble… my husband was trying to get a ride and the owner was so helpful and took him. Then would not take a dime for doing it. He told us to come there anytime and use the dock to put in our boat — he does not charge for using it, just asks that you please support his business. It is very easy to support a man running a business who is this kind."
"We had another great experience with Butch's! Bud quickly checked us in and was helpful in getting all of our equipment and our boat launched. Baker and other staff helped us check out seamlessly. We had a great time on the lake and will definitely be back!"
"Super friendly people and great access to Torch Lake. You can rent kayaks, jet skis, or boats and be on the lake in minutes. Free parking and excellent service. Four hours of tandem kayaking is $60. Two hours of jet skiing is $180. We will definitely be back."
"We had such a great day on the lake! The pontoon we rented was beautiful and felt so luxurious, making the whole experience even better. The attached shop had everything we needed to stay comfortable for our day trip out to the sandbar."
"Outstanding experience from start to finish. We rented the deck speedboat for a tubing day with my wife and two teenage kids and it couldn't have gone better. Bud was fantastic to work with — friendly, flexible, and professional."
"An easy 5 stars. The rental experience was price friendly and the staff experience even more so. Everyone is knowledgeable, accommodating and super helpful. We're Florida people who visit every summer, and these guys are the BEST in this area. My highest recommendation — thank you for a flawless boat day!"
Michigan's Caribbean
Torch Lake is known for its crystal clear turquoise waters and sandy bottom, earning it the nickname "Michigan's Caribbean."
At Butch's Torch Lake, we provide everything you need for an unforgettable lake experience - from premium water rentals to delicious food and unique Up North gifts.
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In-Store Lake Lifestyle Essentials
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Everything You Need for Torch Lake - All in One Place!
Located directly on Torch Lake, Butch's is your complete destination for boat rentals, fuel, food, drinks, and Up North essentials. No need to go anywhere else!
🚤 Premium Boat Rentals
Tritoons, waverunners & speedboats - everything from family cruising to high-speed thrills
⛽ Boat Fuel
Convenient on-site fueling - gas up before or after your lake adventure
🍗 Deli & Food
Famous broasted chicken, sandwiches & lake day essentials - perfect for your boat trip
🎁 Up North Gifts & Beer
Lifestyle accessories, cold beer & everything you need for the perfect Torch Lake experience
🏖️ Right on Torch Lake!
Our unique lakeside location means you can rent your boat, fuel up, grab food and drinks, and launch directly into Torch Lake's crystal-clear waters - all without leaving our property!
Find Us on Torch Lake
Conveniently located on the east shore of Torch Lake, just minutes from Alden and Rapid City. Perfect for vacationers staying anywhere in Northern Michigan.
Serving Northern Michigan Vacationers:
- • Alden & Rapid City (5 minutes)
- • Bellaire & Elk Rapids (15 minutes)
- • Traverse City area (30 minutes)
- • All Torch Lake vacation rentals
Summer Hours
- Daily 9:00 AM - 9:00 PM
What Our Customers Say
Real experiences from real customers
Grateful boater
Jun 28, 2026
"Wouldn't take a dime — incredibly kind"
The owner of this business is an outstanding, kind, and generous person. We were out boating when we ran into some real trouble… my husband was trying to get a ride and the owner was so helpful and took him. Then would not take a dime for doing it. He told us to come there anytime and use the dock to put in our boat — he does not charge for using it, just asks that you please support his business. It is very easy to support a man running a business who is this kind.
Nick
Jun 24, 2026
"Checked in and launched seamlessly"
We had another great experience with Butch's! Bud quickly checked us in and was helpful in getting all of our equipment and our boat launched. Baker and other staff helped us check out seamlessly. We had a great time on the lake and will definitely be back!
Torch Lake guest
Jun 23, 2026
"On the lake in minutes"
Super friendly people and great access to Torch Lake. You can rent kayaks, jet skis, or boats and be on the lake in minutes. Free parking and excellent service. Four hours of tandem kayaking is $60. Two hours of jet skiing is $180. We will definitely be back.
Reviews are from our Google Business page • View on Google