Your Torch Lake Adventure Awaits
Pick your ride and hit the bluest water Up North. Our #1 talent is having fun out here — #2 is helping you do the same. 🤙🏽
Choose Your Adventure
From high-speed thrills to peaceful cruising, we have the perfect watercraft for every type of lake experience.
Jet Skis & Waverunners
Feel the thrill on a Yamaha WaveRunner jet ski — Torch Lake's most popular rental. Perfect for solo riders and pairs chasing adventure on Michigan's clearest water.
Tritoons
Relax and cruise in style with friends and family on our spacious and comfortable tritoon boats. Ideal for leisurely days on the water.
Explore Tritoon Rentals
Speedboats
Hit Torch Lake with speed and pleasure in our 21' speedboats. Perfect for tubing, waterskiing, or just cruising the crystal clear waters.
View Speedboat Rentals
Kayaks
Paddle Torch Lake's crystal-clear water at your own pace in a single or tandem kayak. Perfect for all ages and skill levels.
View Kayak Rentals
Paddleboards
Glide across Michigan's clearest lake on a stable, beginner-friendly stand-up paddleboard (SUP). A peaceful way to explore the shoreline.
View Paddleboard Rentals
Tubes & Water Toys
Add tubes, water skis, wakeboards and more to your day on Torch Lake. Fun water toys for every age and skill level.
Explore Water ToysWhy Customers Choose Us
Trusted by thousands of Torch Lake visitors
What Our Customers Say
Real experiences from real customers who've enjoyed Torch Lake with us
"Wouldn't take a dime — incredibly kind"
"The owner of this business is an outstanding, kind, and generous person. We were out boating when we ran into some real trouble… my husband was trying to get a ride and the owner was so helpful and took him. Then would not take a dime for doing it. He told us to come there anytime and use the dock to put in our boat — he does not charge for using it, just asks that you please support his business. It is very easy to support a man running a business who is this kind."
"Great local apparel & supplies"
"Great variety of local themed apparel! Really quality pieces. And all the miscellaneous supplies you could need."
"Checked in and launched seamlessly"
"We had another great experience with Butch's! Bud quickly checked us in and was helpful in getting all of our equipment and our boat launched. Baker and other staff helped us check out seamlessly. We had a great time on the lake and will definitely be back!"
"On the lake in minutes"
"Super friendly people and great access to Torch Lake. You can rent kayaks, jet skis, or boats and be on the lake in minutes. Free parking and excellent service. Four hours of tandem kayaking is $60. Two hours of jet skiing is $180. We will definitely be back."
"Lovely people who care about your experience"
"Wow. What a great group of people. Welcoming, helpful, and friendly — we had great conversations with them while they pumped our gas, and they were so helpful to us as novice boat operators. Go to Butch's and get treated well by lovely people who care about your experience!"
"Reasonable pricing, good service"
"Butch's is awesome. Reasonable pricing, good availability, good service. We had a great time!"
We Keep It Fun (and Safe)
Professional Safety Briefing
Every rental includes comprehensive safety instruction and equipment overview
Premium Safety Equipment
Coast Guard approved life jackets and safety equipment included with every rental
Well-Maintained Fleet
Regular maintenance and inspections ensure reliable, safe watercraft
Local Lake Expertise
Our team knows Torch Lake inside and out - we'll share the best spots and safety tips
Ready to Experience Torch Lake?
Book your rental today and create unforgettable memories on Michigan's most beautiful lake